Published on Apr 8, 2019
Running an event can be hard work with lots of remember. But what makes a great event stand out from a mediocre one? Follow these top tips to throw a really great event that will run smoothly and be remembered for all the right reasons…
Top on our list of aspects which make a great event is good planning. In order for an event to run smoothly, you need to plan carefully, ensuring you are organised from the very beginning planning stages, right through to the end. You need to make sure you know exactly what is going on and when so there are no mishaps and make sure your time-keeping skills are up to scratch. Detail each task you must do and write down how long they should take and don’t spend too much time on one thing. With planning, attention to detail is paramount – from details such as ensuring the correct time and date, to numbers for orders and other items. Planning is key!
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One thing which can take an event from potential disaster to a truly great event, is the ability to innovate and adapt to different situations. These can be anything from something slipping up in the planning stages, to something going wrong on the day. With the right skills and quick mindset to adapt to a situation you can quickly turn a potential disaster into something successful.
Connections are such an important aspect of any business and come particularly in handy when planning an event. And we’re not talking Twitter followers or people you’ve engaged with on LinkedIn, for a really great event, you need connections you’ve met in person and forged a working relationship with. A vital component to events and meetings, be sure to make the most your time at other events and conferences by building relationships with fellow professionals and those who might come in handy for your own future events, such as attendees, vendors, exhibitors and planners.
Speakers are often a great draw when it comes to events, so be sure that whether you have multiple speakers or just one, that they are a good support for the event. Be sure to take the time to find someone who is exactly right and on the day be sure they are able to agree to and follow speaker guidelines that you set, such as time limits.
If there is time and budget for this, extra activities can be great to create and cultivate the event experience for attendees. Extra activities can be anything from putting on a food spread, to giving out awards, photo booths or business stalls. This can be a great way to get people more involved and immersed in the event, staying longer and have an overall better experience. Be sure to get this booked in well in advance to ensure there are facilities to cater for this and that your event goes as smoothly as possible.
The venue and location of your event is one of the most important decisions to making sure it runs smoothly. And it’s important to tick both boxes – you could have a perfect location, but if it’s miles away with no parking it’s going to cause a nuisance for guests. Similarly, if you have a great location, but unsuitable venue, it won’t work either. Think carefully about where your attendees will be travelling from and factor that in. You will also need to think of certain facilities and if it has that – whether it be free Wifi, catering facilities, on-site parking, conference rooms, it is vital that these things are ticked off first.
When planning an event it is important that information and communication are clear and precise. You need to ensure that everyone from attendees to sponsors, exhibitors and staff of the venue know timings and what is happening on the day – before the day rolls around. If the event will have extra costs for wifi, a cash-only bar or parking which has to be paid for, be sure people know these details to avoid any nasty surprises on the day of the event.
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Similar to information, be sure that everything is ready and organised for the day so it all runs smoothly. Make sure staff (particularly if they have been hired for the day) know important things about the venue such as where the toilets are, so if guests have questions they get answers quickly and easily. Make sure everyone there on the day knows their role and what they need to do and that you have your timings for the event ready (with room for movement should something overrun slightly.)
Events are great when run smoothly, and with these easy tips to help tell you what makes a great event, you’re sure to provide your guests with a memorable day. Be sure to plan well ahead and know just what your guests will be after on the day, ensuring you provide them with this. Be clear and concise with your information and follow up with your guests after the event to see how they found it and if there is anything they feel could be improved or changed next time. This will ensure they feel valued and cared for and if there were any aspects they weren’t so keen on, you can improve on this in the future.